As vacation rental owners, you may be looking for ways to increase bookings. Depending on your budget and audience, here are 5 tips to get started.
Every time you have a guest inquire about your property, save their email. The same rule applies for guests who rent your properties. Use these contacts to build a relationship. Email these renters about new properties, discounts, holiday greetings, or rewards. Such rewards may include a free nights stay if they get a friend to book your property.
Informational marketing keeps your brand as an active option for renters.
We recommend creating a company/brand email. Using a personal email does not look as professional. Personal emails may be mistaken as spam and deleted.
According to a review of the best email marketing software, the best programs to use are:
If you use Futurestay, you get branded emails sent automatically, so you never have to worry about delivery and manual management!
Communicate your goals with your property manager. See if they can increase your bookings for off-seasons. This will increase your income, and provide year-round bookings.
Vacation rental reviews lead to higher bookings. Reviews make you a reputable vacation rental property. Most guests will not book a property if they do not see a review. This is why it is important to have a variety of feedback.
Ask guests to review your pricing, their experience, and the local area. Positive reviews increase your bookings. Your ability to handle negative reviews can also increase your bookings.
Professional photographs create a polished, staged version of your vacation rental property. They highlight the best features of your property’s character.
Professionals have the skills to capture these features. They know the lighting and angles to produce the best photographs.
Providing quality images influences the renter. They see that you are a reputable brand, and are more likely to book with you. IPhone photos do not do your property justice. Professional photographs give renters the ability to see themselves within your property.
“30% of rentals for the year come from repeat bookings.” Which is why your property’s extra features increase bookings. It is important to offer amenities that add value to your renters’ experiences. Some examples include:
Accurate listings increase vacation rental bookings. This means keeping your calendars up-to-date and providing a property description.
You want your guests to understand the property. Describe the atmosphere of your property. Is your property quaint and quiet? There is a specific type of renter looking for this type of property.
You do not want to mislead your renter. Accurately describe your property and what it offers.
We have discussed the five ways to increase your vacation rental bookings.
What tips do you have for increasing your vacation rental bookings? Share your thoughts and experiences below.