If you want guests to choose your vacation rental property over a hotel, start with the basics. You want to establish that you are a reputable property. Charging realistic rates and communicating your amenities also work in your favor.
The best ways to get bookings is to emphasize experience, amenities, and rates. If you advance these areas of your property, you are likely to out-book hotels.
As a vacation rental owner, you should highlight your features and property location. Is your property located in a residential area? Include this in your property description. Travelers with children may look for this particular feature.
Articulating your property’s experience can work in your favor. This can lead to your ideal traveler, and more bookings.
For most vacationers, they want to experience a location as the locals would. Vacation rental properties allow travelers to live in and experience areas that aren’t tourist attractions.
Vacation rental properties should sell an experience. Is your property located in the snowy mountains? Describe a wonderland. Is your property beachfront? Describe the warm, clear waters.
Your property should offer a unique experience for travelers. This experience should be something that hotels cannot provide for their guests.
Five major amenities are the reason traveler’s book vacation rental properties over hotels. These amenities include:
The property manager, cleaning, and landscaping services interact with your customers. You want to make sure that you hire companies and individuals that reflect your brand.
You should hire staff who are personable and helpful. It is important that your guests feel comfortable. Especially if travelers interact with your employees.
Your employees should be efficient at their jobs. At the same time, guests experience a variety of interactions during their stay. An interaction with your employees is one. So you want your employees to be warm and welcoming.
A positive experience with someone will influence how your travelers feel. You are more likely to book the same travelers if they like your property and staff.
Consider this. Think back to a time where you stayed at the hotel. How would you describe the staff? Efficient, helpful, yet, robotic? As in, you say, “Thank you,” but don’t receive a response…?
This makes guests feel like a cog in the machine.
You should make sure that your staff maintains respect and professionalism. But your staff should not ignore guests or seem disinterested. Polite small talk shows that you and your brand, care about your travelers’ experience. This will gain you more bookings when compared to hotels.
How do you create a vacation rental rate? First research other vacation rental properties and hotels in the area. This will give you an idea of where to begin your rate.
Then, compare your property’s features and amenities to the others. Is your property updated and modern? Are you located in a popular neighborhood? Does your property have unique architecture?
Justify your price with these answers in mind. Take into consideration the cost of running and maintaining your rental. Charge cleaning fees or low maintenance in the cost of the rental, not at checkout.
According to Dr. William Frye, “Rental price per square foot rented is much less expensive in shared accommodations than most hotels…Foot for foot, vacation rentals are the cheaper option.”
Vacation rentals offer more living space, usually at cheaper rates than hotels. If your rates are higher than hotels, you should be able to justify or change your prices.
Being clear about your expectations. Being transparent with your rates is the best way for guests to book with you, instead of hotels.
With this guide, you now know how to set your property apart from the hotel industry. Remember to discuss what is unique about your property and area. Sell travelers the experiences that your rental offers. Set clear prices and expectations. Finally, hire personable staff to ensure that your property books.
Do you have any suggestions? What have you done to differentiate yourself from the vacation rental market? Share your thoughts below.